By Ralph Litzinger PhD
Dear C.E.O of Apple Inc.,
For many years I have been a loyal customer of Apple. I have bought many of your products: the iTouch, iPhone, iMAC, and new MacBook Pro, to name just a few. Like many Apple users, I was an avid fan of the wonderfully witty commercials that pitted cool, hip and trendy Mac users against the staid and blasé conventionality of Microsoft users. I embraced Apple for its brilliant operating system, its commitment to making user-friendly tools, and its aesthetic sensibility. Apple crafts beautifully designed machines, which is one reason your market share continues to grow.
But it seems there is another Apple that few of your customers know about.
