by Sally Hancox
This advice can be applied to any information you use to present your organization
to the public, including websites, brochures, and logos.
1) Who are you trying to reach?
This is the most important question. What does the audience already know about your
organization and the issues you address? You don’t need to tell them what they
already know; but equally, try not to make assumptions that they already know
stuff just because you do.
